Marketing


Objectives

  • Establish a basic understanding of marketing and banking for students.
  • Design eye catching advertising displays.
  • Conduct market research to identify customer needs.
  • Organize promotions and campaigns that will attract more customers to the bank.
  • Prepare informational presentations.
  • Create press releases.
  • Work as a team as well as independently and learn how to budget time, materials, and money.
  • Create sales incentive programs for employees of the bank as well as customers.
  • Compose documents for customers, media, and employees.
  • Explain new accounts and all policy and procedures of the bank to potential customers.
  • Take inventory and keep track of statistics for the inventory.
  • Establish reorder points for new marketing materials.
  • Create displays and decorations for seasons and holidays.
  • Properly market to students and staff.

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